About

Laurus Organics

Laurus Organics started from a very personal place. While I was pregnant, my mom, May Daghestani, and I struggled to find skincare that was truly clean, effective, and still accessible. It made us question how much we really understood about what we were putting on our skin.

That’s where our belief comes from — what goes on, goes in.

Based in Dubai, we partnered with EGI to make conscious choices easier for families across the GCC. We carefully curate and distribute organic skincare brands that we genuinely trust and use ourselves, like NAJEL from France, rooted in generations of traditional, eco certified formulations.

For us, it’s not just about products. It’s about creating a more thoughtful, transparent way to care for ourselves and our families.

Thank you for being part of our journey.

Judy Daghestani
Marketing Director and Co Founder
Alongside May Daghestani
Co Founder

Introducing Najel

Najel is a premium quality brand of organic skincare and cosmetic products produced by Najjar Laboratoire in Lyon, France in accordance with the international Cosmos standard and certified by the renowned Ecocert Greenlife.

For nearly 20 years, the Najel brand has been known for its high-quality organic products using olive oil, bay laurel oil and many other organic and natural ingredients.

Today, Najel products can be found in 42 countries around the world and Laurus Organics is the exclusive distributor of the Najel brand in the GCC.

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